Welcome to AI Traffic Report!
Tracking how generative AI is reshaping web traffic and what marketers can do about it.
Hey, I’m Grace. I am an instructional designer who's obsessed with AI, and its impact on the internet of things. As a learning professional, I think a lot about how people discover and make sense of new information. Lately, I’ve been especially focused on how they search for it.
And I’ve been watching something big happen: Google isn’t the gatekeeper anymore. Generative engines (ChatGPT, Perplexity, and Bing Copilot) are the new front door.
These tools don’t just rank websites. They answer questions. And if your company isn’t showing up in those answers, you’re invisible.
I started AI Traffic Report to track how generative AI is changing the way people find and interact with information online. Traditional search is no longer the main gateway. AI summaries and assistants are becoming the new front door. This shift affects traffic, visibility, and the entire content strategy playbook.
The goal of this newsletter is to help marketers and content writers stay ahead of that curve. I cover how to adapt to AI-powered discovery, how to get your content cited, and how to remain visible even when clicks are disappearing. I also explore emerging tools like AI agents, automation, and generative workflows. These technologies are evolving quickly. Marketers who learn to use them now will have a major edge!
If you care about visibility, generative AI for marketing, or staying relevant in a world where bots decide what we see- welcome!